Many games have included advertising and product placement for some time, from mobile phones to junk food. “So right from the get go, farmers will hear about the Q-series, and on that very day the gaming community were able to discover it.” “We collaborated since 2014 and we see if our timetables coincide, and that makes things cooler,” said Pamela Engels, senior manager for communications and digital marketing for Valtra, in Finland. Last September, the Finnish firm Valtra announced its Q series of tractors at the same time as Giants released an update to Farming Simulator 22. We use Google reCaptcha to protect our website and the Google Privacy Policy and Terms of Service apply. For more information see our Privacy Policy. Privacy Notice: Newsletters may contain info about charities, online ads, and content funded by outside parties. “We definitely have to have good relationships with everyone, because we’re on a high trust level,” he said. Yet would-be pilots and drivers are unlikely to be able to afford a jumbo jet or a racing car, while there are plenty of farmers who have bought one of the 25m copies sold who can potentially field-test a new tractor in the game, making it a much more valuable marketing tool.Ĭompanies now share detailed engineering drawings of their product with Giants so that it can be simulated – a highly sensitive matter, according to Martin Seidel, the partner manager for Giants. Part of the appeal of the Farming Simulator series, like Microsoft Flight Simulator or the Formula One racing games, comes from the realism of the experience. They need to grow food, sell it, expand their farm – and buy better gear.
Players begin with a barn, some equipment and a little land. “Today, we have to consider who we can integrate and what benefit there is to the game – we have many, many brands waiting to be included.” “In the beginning, we had to ask manufacturers to be included in the game,” said Wolfgang Ebert, Giants’ marketing manager. Giants, based in Switzerland, told the Observer that interest from manufacturers provides it with enough of a revenue stream to cover the costs of game development. Search for news about Göweil, and you’re just as likely to find details of the nine products in the Farming Simulator update pack released last week as coverage of its hay balers in the real world.
Farming Simulator is important enough that some firms even launch products at the same time as the game is updated.
0 kommentar(er)
